Write What Matters.

Experience

 

Everyone loves a good story

I can help you tell yours.

I have been telling stories for as long as I can remember. When I realized every great business has a compelling story behind it, I was hooked. My goal is to work with companies and help them craft and promote their story to their dream audience. Whether they are looking for physical print, social media community management, newsletter design or media placement - I can produce optimized content and grow your business to the size you're desiring. I want your company to feel like every piece of communication I produce is coming directly from one of your own.

I have primarily worked with smaller companies and those just getting off the ground, but I am comfortable working with larger companies as well. I managed a staff of 60+ people, so numbers do not intimidate me. Whether your company is big or small, I believe there is an approach out there that can help your communications feel personal. 

In my leisure and on my travels, I love practicing photography. I have some basic photography skills and a creative eye for design. I am currently working on getting a certification in the Adobe creative suite so if you are looking for someone who has the whole package, I will soon be able to fulfill that!

 

Experience

Marketing + Brand Consultant

FREELANCE 2013 - Present

I help companies find their voice and share their unique viewpoint with the world. I work with small business owners, medical associations, established businesses and entrepreneurs to establish digital marketing campaigns, plan unique events and create optimized content for their brand.

  • Manage digital channels – write and edit blog posts, rework website copy and create compelling stories through curated social media accounts

  • Increase brand awareness by planning and executing specialized events

  • Provide individualized marketing and communications plans to optimize each company's online presence

Staff Writer, Social media and marketing manager

LOGANSQUARIST 2017 - present

LoganSquarist is a hyper-local news source that brings the neighborhood together through news and community events. My role has covered marketing and social media where I was promoting events to, most recently, a staff writer where I am writing and promoting articles on local businesses and happenings in Logan Square.

  • Promote brand through written content, social media and community events

  • Write compelling and insightful articles on neighborhood news and local businesses

Assistant store manager - sales

CRATE & BARREL  |  2013 - 2018

During my time with the company I brought the largest volume store from under top 20 in the company to number 1 in the company within my first six months at the Oakbrook location.  I coached sales associates on selling skills and customer service scenarios, ran store meetings of 60+ people, organized training of new hires (and interviewed them too!), and collaborated with my team to ensure we were meeting our monthly goals. My biggest achievement was implementing an entirely new program to my team, which included organizing 8 weeks of training new selling processes, product and a new Design Studio program.

  • Managed multiple projects independently and worked with my team to complete deadlines on time

  • Led customer experience; created and maintained productive relationships with new and existing customers

marketing intern

SAGAMORE WEST FARMERS MARKET  August 2013 - November 2013

During my time at the market, I worked with city officials and the market managers to drive traffic to the weekly farmers market. I implemented an email newsletter redesign that focused more on the stories behind the farmers and the market-goers to bring a personal touch to readers' inboxes every other week. The redesign brought an increase in traffic to the market within the four months I was in charge of it.

 

Skills

Content Marketing

Copywriting and Editing

Email Marketing

Identifying Brand Voice

Hubspot

Basic InDesign

Storytelling

Social Media Management

 


Education

Purdue university, West Lafayette

B.A. COMMUNICATION

Public Relations and Advertising
Graduated December 2012

 

InterestS

Nutrition and Wellness
Sustainability
Local journalism
Food and restaurant marketing
Photography
Travel
Green living